Vedanta Aluminium launches Vedanta Metal Bazaar

Bhubaneswar,13February,2024: Vedanta Aluminium, India’s largest producer of aluminium,announces the launch of Vedanta Metal Bazaar, an innovative new e-superstore for primary aluminium that promises to transform the wayit is bought and sold in India. At launch, the superstore offers over750-plus product variants, encompassingthe extensive range of offerings from the stable of Vedanta Aluminium. It also features AI-based price discovery, offering customers unmatched value even in the face of fluctuating commodity prices.

Aluminium is a critical raw material forkey sectors such as aerospace, automotive,building & construction,energy distribution, defence and many more. Identified as a vital metal for the global energy transition, it is alsocrucial to emerging sectors such as renewable energy, electric vehicles,green infrastructure and hi-tech manufacturing, earning it the sobriquet ofthe ‘metal of the future’.However, sourcing aluminium was hitherto a complex, resource-intensive process. Buyers must keep track of price movement, negotiate on multiple parameters which is often complex and time consuming, plan logistics andfollow-up for financial reconciliation,often with no visibility of order delivery. Unforeseen disruptions could result in severe production and financial losses at the buyer’s end and tieup significant resources.

With a view to enhance ease of doing business for customers, Vedanta Aluminium has launchedVedanta Metal Bazaar, an innovativee-commerce platform poised to revolutionize the aluminium buying experience.It promises to simplify the entire procurement process, enabling buyers to focus on their business growth rather than wasting time on transactional follow-upsand tracking vagaries of commodity prices and order fulfilment.Aluminium is the second-most consumed metal in the world today, next only to steel.Vedanta Metal Bazaar empowers buyers with just-in-time delivery, real-time AI-based price discoveryand end-to-end visibility of their purchase, right from order placement to delivery. Thisallows for robust production planning and frees up their capital for more strategic investments. It also enables customers to make informed purchase decisions based on order history, dynamic market scenarios, and competitive rates in just a few clicks.

A pioneering new platform, Vedanta Metal Bazaar has been designed from the ground up,taking into account customer expectations towardsensuring a transformative experience. Several global-first features are integrated into the platform, including product availability, online price discovery,long-term contracts,on-the-spot orders, live shipment tracking, financial reconciliation, all critical documentation (such as test certificates, bank guarantees, letters of credit)and a selection of channel finance and logistics providers for customers to choose from to aid their procurement journey.This entire experience issupported by Vedanta Aluminium’spanel of in-house experts, who will be on-hand to guide first-time users and discuss specific customization requirements. The platform has been successfully beta-tested with select clients for a year and is now being rolled out widelyfor all domestic buyers.